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Commercial Development

The Village of Rothschild is home to three primary commercial districts: the Pavilion Marketplace, Brown Boulevard, and the Cedar Creek area. Both the Pavilion Marketplace and Cedar Creek area have the access, traffic, and zoning required for regional retail activities, while Brown Boulevard is the only other dedicated, historic downtown in the Wausau MSA, other than the City of Wausau itself.

Targeted for redevelopment, this shopping district enjoys strong traffic counts (20,500 AADT), proximity to schools (Elementary, Junior and Senior High), as well as nearby banking, grocery, fast food, and salon/spa, as well as public park and waterpark uses. Newly developed plans for the area include increased capacity for foot and bicycle traffic, enhanced street and landscapes, improved lighting and signage, as well as increases in commercial uses. Ideal tenants include national retailers, restaurants, coffee shops, and specialty retail shops.

Located off the southern most exit into the Wausau Metro Area, this area is rife with opportunity! Home to the Metro Area’s only multi-screen movie theater, the Area’s largest Convention Center, and the only indoor waterpark for approximately 50 miles, the Cedar Creek Business Park is ready for your retail business! Enjoy proximity to five national-chain hotels, fast food, and national retailers like Gander Mountain, Kitchen Collection and more! With new investments popping up across the area, coupled with its proximity to southern markets such as Mosinee and Stevens Point, this shopping district is poised to become a regional powerhouse.

Invest in the only other historic downtown experience to be found in the Wausau, WI MSA. With direct access to BUS-51 and intersection AADT of +/- 13,000, Brown Boulevard provides a unique opportunity for businesses that wish to capitalize in a historic area. Surrounded by quality residential homes and abutted by Tower Park, neighboring businesses include Wisconsin Holster Company & Condition One, Chase Outdoors, CoVantage Credit Union, US Post Office, and Glazer Dental to name a few. If your business is centered on a “Downtown” experience, come and see what going downtown on Brown can do for you!